So how would ITV square inviting unacceptable rapper James Arthur onto the channel after sacking unacceptable rapper Chris Fountain?
By getting Arthur to mumble something which sounded like it might have been an apology. DigitalSpy was watching:
Speaking to Dermot O'Leary on tonight's show, he said: "It's been an amazing year for me. There's been incredible highs paired with some terrible lows. I've made a few very silly mistakes.First of all: "abusing my position as an X Factor winner" - that's not even a thing, James. It's not like you're the chair of the Co-Op Bank, or Cabinet Secretary. Nobody thinks your homophobia would be okay if you'd not made it through to Boot Camp.
"I just want to thank all the people who are still supporting me and especially The X Factor for giving me the opportunity to do my dream job.
"Above all, I'd like to say sorry for abusing my position as an X Factor winner, because I owe everything to this thing."
Secondly: Even if it was a thing, that's not what you should be apologising for, and not who you should be apologising to.
No indication that he understands why what he did was terrible; no suggestion that he shouldn't have said those things. ITV have managed to make things worse.