Tuesday, June 17, 2014

Great puzzling openings from music journalism of our time

You know it's going to be bad when a website tells you there are Six Things You Need To Know about a Bruno Mars gig. Six things? You only need three - where, when it starts and when it finishes. That's all you need to avoid the thing like an ebola-ravaged groundhog.

But when the MLive article starts, it gets even odder:

Bruno Mars is the most ubiquitous pop star to play Van Andel Arena in a long time.
What does that mean?

I suspect the idea they were going for was he's the most famous, or simply the biggest, pop star to play the venue for a long time, but it's a really odd way of phrasing it.

"Where are we going, lads?"
"To be ubiquitous."
"How ubiquitous?"
"More ubiquitous than most other acts."

Katy Perry's playing the arena in a few weeks. She's even more ubiquitous.

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