You've got to hand it to Bono - just days after not realising nobody wanted his rump-reeking new record, even for free, he's coming up with another thing that people are neither seeking, nor requiring:
In a new Time magazine article, the singer has detailed the group's plans to help combat the illegal downloading of artists' music by creating a new file format which cannot be copied.Unless there's some magic way it doesn't need to pass audio to an output, let me stop you right there Bono and say it doesn't work.
But do carry on.
The aim of the top secret project is to tempt fans to purchase full albums, not just individual tracks, once more so new material will once again become profitable for artists who aren't big on touring.The problem here, Bono, is that 'bundling stuff into albums' is a thing that was convenient for labels and artists. It wasn't, ever, a thing that happened because music fans went to bed wishing that when they bought six songs they liked, they could get another four tracks they didn't like, and would never play.
Apple have already tried to resurrect the album format once - with the iTunesLP. That was meant to be an "immersive experience" with all sorts of extras which would make buying a bundle attractive again.
Nobody seems to have released one since last November's Justin Timberlake 20/20 Experience.
But, still, good luck, Bono.