Douglas Carswell reckons the Tories are struggling because, effectively, they're HMV:
Douglas Carswell, who made history as the first elected Ukip MP last week, said he hoped more Tories joined him but insisted the party was "not the Conservative party in exile".Somewhere, David Cameron is punching the air and going "not Our Price. At least we're not Our Price."
He likened the Tories to failed music store HMV. "The way the Tory party is retailing politics is like the way HMV retailed music. It's a defunct retail model," he said on the Andrew Marr show this morning.
Let's just leave aside the suggestion that retailing is a good metaphor for politics, because it's almost certainly depressingly true.
Carswell's wrong, of course. When it looked like HMV might vanish from the high streets of Britain, everyone thought that would be a bad thing.