Shazam try to shift from identification to playing

You know what you should do when you do one thing really, really well?

No, Shazam, it's not try to expand into doing things other people already do, but better:

That’s a trend that’s been underway for a while, but was emphasised yesterday with a relaunch of Shazam’s music features. They include even more focus on the app’s news feed, with music news and song recommendations based on each user’s past tagging habits, as well as exclusive live sessions and interviews.

The app’s dedicated music player also has more priority in the redesign, complete with the ability for users to sign in to Spotify to listen to tracks in full within Shazam’s iOS app, with Android to follow. This matches the existing integration with Rdio, incidentally.

What is the point of that? "Hmm, I wonder what this song I'm listening to is. Oh, it's Stiggy Bates and Never Touch Me There. Oh, and I could play it now, so I could actually listen to this song I'm already listening to, but pay for data on top of it. What a brilliant idea."