Monday, January 19, 2015

John Boehner tries some populism

I have no problem with Taylor Swift gifs. I'm not even that worried about John Boehner trying to communicate the latest thinking in Republican circles using Taylor Swift gifs, even though it was done so very, very poorly.

How poorly?

And the president knows full well there’s no blank space in the taxpayers' checkbook.
Yeah, that badly.

The real problem, though: apparently it took two people to produce what would take one Tumblr user one hand and five minutes to cook up.

[It was] Penned by Digital Communications Director Caleb Smith and Deputy Communications Director Mike Ricci.
It took two Communication Directors to create "12 Taylor Swift GIFs for you," a post published on Speaker John Boehner's website today that uses animated GIFs of the pop musician in a shrewd play for the hearts of teenagers and 20-somethings.
Presumably, Caleb's role was to go 'is this really patronising' and Mike's to go 'nah, all the kids are doing it. Jiffing is the future, my friend. Ooh - hang on, there's some nuance in point six you might want to edit out.'

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