Thursday, April 30, 2015

Technics Pro has never heard of its competition, apparently

Some strange goings-on captured in the latest Advertising Standards Authority judgements, with a mysterious case of a competition prize.

Technics Pro, a company which sells (as the name implies) Technics kit, sent a sloppy but exciting tweet:

A competition on Twitter stated "Congratulations to [name] who is the winner of a free customized turntable! Don't loose [sic] hope as we will have alot [sic] more giveaways to come, and rthe [sic] next winner could be you!"
The winner was thrilled - a free turntable! What could be better.

Trouble is, the turntable never arrived. He complained to the ASA; they asked Technics Pro about the missing prize.

Technics Pro didn't, to their credit, pretend not to be a turntable business ("hello? no, this is, erm, a laundrette..." but they did try this response:
Technics Pro said they did not remember publishing any advertising of this kind.
Guys, that happens. How many times has a ticket holder turned up at Lotto headquarters only to be met with blank stares and someone muttering "Yew-Row-Millie-Yons? I don't think we do a YewRowMillieYons contest, do we?"

The ASA upheld the complaint - as the internet hadn't forgotten the competition, even if Technics Pro had - and warned the company to be more careful in future. It might be a moot point - the website has vanished and their Facebook presence hasn't been updated since Christmas.

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