No Siriprises: Apple launch streaming service

"Oh come on, you guys. Even though it's about a million years since we bought Dre's ugly headphone company to get their streaming technology, and we've been signing up DJs all over the place, couldn't you at least pretend that our new Apple streaming service is some sort of a surprise?"

Yes, after years of Spotify being posited as an iTunes killer, effectively with Apple Music, iTunes is going to try and kill Spotify.

We'll just sit here and wait for the first "have you seen the tiny royalties Apple Music are paying" stories which, with the service launching at the end of June, we're expecting some time round early September.

Apple are hoping that nobody reminds them about the can't fail music service Ping right now.