Grande apologises again; might have more work to do

We've tried to stay aloof from Ariana Grande's whole 'licking doughnuts while saying I hate America' incident; and the botched apology.

But we can't sit idly by while she apologises for the first apology:

She says: ‘I feel like in the apology I posted, I missed my opportunity to sincerely apologise and express how I was feeling because I was preaching about my issues with the food industry.

‘Seeing yourself behaving poorly is such a rude awakening. I was so disgusted at myself.’

You could have seen yourself behaving poorly by watching the video through before you slammed it up on to YouTube. Just a thought.

Still, she's contrite now, right?

She goes on to say she behaved out of character, and that she understands she is being judged for her actions.

The singer ends with 'I’m human, I’ve still got a lot to learn and I still make mistakes.

‘I’m not making excuses, I am here to apologise’.

You might think "I'm only human and learning" is making an excuse, but I suppose we can consider this as close to a proper sorry as we're going to get. She doesn't actually apologise; she just says she's here to do it, but you have to take what you can get.

And let's be fair to her - her actions were driven by her disgust at the American food industry and its promotion of unhealthy lifestyles.

I wonder why she started with doughnuts, though? She could have started with the soda companies, the home of empty calories.

Why would she not have started her campaign with, oooh, let's say Pepsi?

Ah. Okay, so that might be a little awkward. How about the takeaway business, though? Maybe Grande could say something about how terrible all those fried chicken joints are. Perhaps she could do that on stage at an upcoming date. She's got some dates coming up, right?

Okay. Fair enough. Maybe licking doughnuts is all she can do without harming her bottom line.