I wonder how far down the whiteboard of names they got for this

"Johnson, our campaign to encourage kids to jiggle about to keep fit - how are you getting on with finding a pop star to front it?"

"Good news, sir, we've got someone who will be a big hit with the kids."

"Wonderful! Did we get Jessie J?"

"No, she was busy, sir. We had to move slightly further on from our first choice. But the good news is that we've got a huge name."

"Who is it, Johnson?"

"Well, let me say, if I say 'singing' and 'Saturday night telly', who springs to mind first?"

"You don't mean...?"

"Yes. I... hang on, I've just got an email about this very subject... oh. It turns out Val Doonican might not longer be available any more."

"Dammit."

"I guess I can put in a call to Ricky Wilson's people. He's available."