Children to permanently work around age ratings, government announces

The entirely pyrrhic move of making pop videos display age ratings (or, rather, some pop videos on a couple of platforms) has achieved whatever low bar of success it was aiming for, and will now have its pointless life extended permanently, the government has announced.

So far, the BBFC has rated a massive 132 videos from the estimated 10 million plus music videos (about one third of videos on YouTube are music videos of one type or another; Quora estimates there's more than 80 million videos on the service).

I'm assuming the idea is that you're so unlikely to find an age rating on a video that you'd forget the way your workaround the requirement to prove your age by the next time you come across one.

The equally vapid labelling will apply to Vevo as well.