X axed: XFM to shed last vestiges of what it was

A grim additional email from Popbitch this morning, which builds on yesterday's story that XFM was about to be rebranded Capital Rocks.

It's not going to be called Capital Rocks - presumably because it's not a fucking paving company operating out of Bexleyheath - but it is going to have a new name:

Starting on 21st September, it's going to be Radio X.

There are already a bunch of Radio Xes, of course, most notably in Grand Theft Auto.

But as Popbitch continues, the change of name isn't as bad as it could have been:

One of the ideas floated (but thankfully dropped) was to give the station a "no females" policy, with "Man Size Music" suggested as the new slogan.

Yes, the brains that run Capital did really think that adopting the much-maligned strategy used by Nestle to turn the Yorkie bar from a relatively unpleasant hunk of inedible chocolate into a flashpoint in the gender wars was the way to rebrand its alt rock station.

Mind you, when you read this bit...:

With Chris Moyles at breakfast, followed by Vernon Kay. Jonny Vaughn gets the nod for drivetime. And Ricky "The Voice" Wilson is in for a weekend show.

... you do have to ask yourself how far the "no females" policy was actually abandoned. It doesn't sound like that page of the flipchart was ripped up, does it?