Saturday, February 06, 2016

That free Rihanna album redux

Last weekend I was in Amsterdam, so this is the first opportunity to react to the question why did Rihanna give her album away for free on Tidal?

To which there are two, interconnected answers:

Number one: because it's effectively patting Taylor Swift on the head and saying 'shush now about streaming sites only making you a tiny, tiny bit richer';

Number two: because when was the last time you even remembered Tidal even existed?

Hats off to her for coming up with an advertising campaign for a dying platform in which she's invested while making it look like she doesn't care about money. It's evil, but stylishly evil.