Friday, July 22, 2016

What the pop papers say: New life through Brexit

Yeah, we've all been wondering what the point of the NME actually is since it went free - but, over the last couple of weeks, it's started to look like the magazine might have found a purpose.

Unfortunately, it's the decision to leave Europe taken in the referendum. Obviously, given a choice between the death of the NME and the death of the European Dream, we'd plump for saving the one with the Ode To Joy soundtrack over the one parping out the Be Here Now re-release.

Still, it's great to see the NME with a little fire back in its belly. This week's issue is part-cri de cœur, part call to arms - a how-to-cope with the new reality. The advice is, to be honest, the sort of thing that Tumblr users have been sharing for the last month anyway - join a party; "trust your generation", write to your MP. The NME isn't suggesting we build barricades or stockpile molotovs.

In fact, it genuinely suggests sorting out your saving account and thinking about getting together a deposit for a house.

And if that isn't enough to give the sense that this is your Dad trying to help you out, there's the way the issue is presented: The cover line is "Anarchy In The UK".

It's a coverline that doesn't make any sense in its own right - why would a magazine talking about anarchy be promoting savings accounts and political party memberships?

But worse, it's slapping a lazy, Summer of '77 model onto 2016. Is that really the best we can do? The answer to Farage and May is Rotten and McClaren? It's not like the NME responded to the rise of Thatcher with calls for a revival of the Blitz spirit, although the time gap is the same.

So, yes: two cheers that the NME has got a cause, and that it's fighting a good fight. But what it desperately lacks is a way to connect cause to culture. If it can find whatever The Clash would be if they formed this year, it might come together.

1 comment:

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