They've been torn since Bros was cool

Your first instinct on hearing that Bros are reforming for a ten million quid tour is "ten million? Is it buggery going to be a ten million tour."

They've not even got Ken on board, right? (Craig Logan isn't coming back.)

But it's more an indication of how fucked the economy is - there's not going to be much profit in a Bros tour, but with interest rates now so low, they don't have to make much of a profit to make it worthwhile. Or at least a better investment than letting money sit in an account.

And, with the pound having been sunk by the Brexit vote, and much of the tour is in Europe, which ratchets up the relative costs in pounds.

So, the ten million pound comeback isn't suggesting that Bros are more popular than you thought. Just that ten million pounds is less than you'd hope.