Fields invent another new format

Hot on the heels of the USB single comes the Digital Vinyl single. Apparently, the next Fields single will come on old-skool 7" vinyl; etched on the back of this will be a unique code. That code can be input into a PC-computer-internet, whereupon you can download one of two tracks.

Apparently, the chart company have insisted that this makes the record ineligible for the charts, but it's not bothering Atlantic, the Fields' UK label - presumably they weren't holding out hopes of a number one, anyway:

Jack Melhuish, Digital Manager for Atlantic Records comments: “We feel strongly that this release is a great combination of the benefits of both physical and digital, allowing for the importance felt by many music fans of owning a tangible format as well as harnessing the flexibility and immediacy afforded by downloads.

“The Fields Charming the Flames digital vinyl straddles both of these with a beautiful etched 7” product and choice of downloads for the fans.”

See? It's all about the benefits for the fans, and not be confused with a cheap gimmick to get coverage for the release.

Melhuish doesn't explain how it can be "immediate" to have to go down a shop, buy a record, return home and type in a code to get a download, but we're sure it's all been tested.