iTunes killer or MyCokeMusic2.0?

If we had a pound for ever iTunes/iPod killer that's launched, we'd have almost as much money as has been wasted trying to launch iTunes/iPod killers. Of all the contenders so far, GBox might stand the greatest chance so far. But it still feels a bit too scrappy to really take on Apple in a like-for-like battle: not least because it's only offering a slice of the catalogue from two majors, and because - for some reason - it's not available for Macs or Linux. Apart from this bit:

For those on another operating system or using a browser not listed above, you can still use gBox to do the following:

* View your friends' wishlists, gifts given, and gifts received wherever they have posted their widget
* Stand out by gifting others the stuff they want from their wishlist widgets

Oh, thank you. I can buy stuff for people who use other browsers. Truly, I am blessed.

In addition, wrapping the whole buying and selling in this strange "gifting social networking widget" set up is hardly a simple way of buying and selling. I don't imagine Steve Jobs is going to be that bothered by the competition.