Showing posts with label magic radio. Show all posts
Showing posts with label magic radio. Show all posts

Wednesday, January 09, 2013

Apparently some people think Doctor "Fox" is a bit Smashy and Nicey

It's like the golden age of Edmonds:

Magic 105.4 breakfast presenter Neil Fox is offering a ride in his own helicopter as a prize in a new sponsorship deal with Nescafe.


Monday, June 20, 2011

Feeling lonely? Kerrang are waiting for you

An email arrives from Peter D, bringing news of a new entrant to the overcrowded online dating scene:

This is genius. Spotty youths sat in their dark bedroom listening to My Chemical Romance, their only companion are the black walls they thought were a great idea but will be a bugger to paint over when mum and dad rent out their room. Lets introduce a dating service for these people.
Yes, it's Kerrang dating. More precisely, it's Kerrang Radio dating, so not quite the magazine readership alone (with the emphasis on alone) - which would probably consist of 500 entries in the Men Seeking Women Who Look Exactly Like Her Out Of Paramore But Not As Scary category, and nothing else.

There is something really a bit nasty about how Kerrang Dating has options for men seeking women, and women seeking men. Doesn't Kerrang have any gay listeners?

It turns out that this might just be a Bauer Radio dating site, with everyone tossed into one pot and just presented through a interface with varying logos. They try to pretend that you're joining a specific interest group, but it doesn't quite work...

Look at Radio City dating, for example:
See? You're only going to meet people from Merseyside or Cheshire, Radio City's target service area. Brilliant - no timewasting with people who live miles away, right?

Except... what's this list of new members saying?
Surprisingly, for a dating site which restricts itself to introducing you just to people in the Liverpool and Chester areas, it seems to have a lot of far-flung new members.

And tucked away in the terms and conditions, there's this:
The Service is offered through and accessible through a number of other websites in addition to the Site. By registering with the Site you acknowledge and accept that all Content that you post to the site may be searchable and available to users of the Service who access it via different web sites from the Site. You further acknowledge and accept that other members of the Service that you may view and communicate with via the Service may have registered with and accessed the Service through a number of different web sites.
So pity the poor Kerrang head, signing up in the hope that, at last, they might meet someone who understands them (and looks a bit like her out of Paramore), only to wind up being hooked up with someone who listens to Magic FM.

Heartbreaking.


Thursday, January 31, 2008

Radio audiences: we have a difference of opinion, Geoffrey

Proving, perhaps, that the RAJAR figures are so hard to navigate you can read into them what you wish, Digital Spy and MAD.co.uk report simultaneously on a 10% and 16.6% share of radio listening for Digital audiences. The discrepancy, of course, is because Digital Spy is quoting the figure for audiences listening on a DAB receiver, while MAD is looking at any digital platfrom.

The news isn't good for commercial digital broadcasters, though, as of the five largest ad-supported digital-only stations have had their audiences slip over the last quarter; of the big five only Heat managed an increase.

New owners of EMAP's old radio business, Bauer Radio, might be sucking a thoughtful tooth when they discover Q had displaced a quarter of its listenership between September and December.

Happily, a weak set of commercial results was balanced by strong figures for 6Music - edging ever closer to the magic half a million mark despite the new shouty-boy daytime schedule - 1Xtra and BBC7.

Back on old fashioned radio, Moyles is closing in on Terry Wogan - now just 420,000 listeners shy of his breakfast rival. Although Moyles has been doing the show four years now; at this rate Wogan's going to be dead before he catches him.

London's always diverting battle sees Capital continuing to languish in the area it once dominated; Heat and Magic are both the biggest radio stations now depending on if you care about reach or share. They'll take some comfort in that the gap between them and Kiss is a little wider - 90,000 listeners compared with 10,000 this time last year - although 'victory in the battle to avoid dropping to fourth place' isn't much of a song to sing to the shareholders.

They might be feeling a little vindicated, though, looking at XFM's performance year-on-year: their share of total listening in London hasn't shifted - 1.3% - but the size of the audience has nudged up from 479,000 to 513,000. Killing off presenters has brought in more listeners.

All year-on-year comparisons, by the way, are effectively valueless as RAJAR changed it methodology in Summer 2007.