Freesheet introduces 'fair' music service

The Metro, the initiative from Associated Newspapers designed to hide the chewing-gum and dog poop on British city streets by covering them in a thick layer of newsprint, has soft-launched a music service called MeMusic for some reason - presumably as in "I gotten me music on me mp3 player".

This offers free streaming of its library - uploaded by users:

MUSIC YOU'RE ABOUT TO LOVE - new music, free to play and fair to download

And what, exactly, is 'fair' to download?

It turns out that means 79p, some of which goes to the artist. The headline says 70 per cent - but it turns out that means something different:

amazingtunes.com and MEmusic will reward the artist as it's their music that is for sale. 70% of revenue from all tunes sales – after bank charges and taxes [our emphasis] – will go straight to the artist. The artist receives payment thirty days after the end of each month either electronically or via a cheque from Amazing Media Group Ltd., provided the amount you are due is greater than £20 and Amazing Media Group Ltd. has been able to collect payment. Don't worry, we will get in touch when you reach this point for a current address and preferred means of payment.

Oddly, AmazingTunes and the Metro promote this as being a music service "without the middlemen", but, surely, if they're raking off 30p in the pound, then they're the middlemen, aren't they?