Ok Go pocket inaugral YouTube award

It was always going to be a shoo-in: OK Go have picked up a YouTube award for "most creative video" - the one with them on the treadmills. Really, of course, the prize is a thank-you from Google for providing the first time the mainstream ran a story about YouTube doing something other than simply existing and demonstrating a way that stuff that isn't about technology could use the site creatively.

Terra Naomi picked up "best music video" - interestingly, she also picked up a lot of coverage beyond the tech press when she signed a deal off her YouTube appearance. Not, of course, that the awards are all for doing Google's press for them.