I think I missed that march

Apparently, Robbie's Christmas single is now coming out a week early "to satisfy public demand." Oh, yeah? Nothing to do with trying to avoid an embarrassing drubbing for the Man Who Holds The Hopes of EMI at the hands of Gareth Gates and Blue, whose singles shared the original date of release, then.

If public demand for Robbie singles is really insisting they come out earlier, why not today?