Thursday, August 25, 2005


So we finally discover who it was Jack White was waiting to ring his doorbell - a bloke from the Coca-Cola company carrying a sackload of cash. Apparently, Coke are in search of a new "I'd like to buy the world a coke" (or at least a Robin Beck for the 21st century) and Jack White isn't too fussy who pays his bills. Of course, he does already have a bunch of outfits in the red and white livery, so that's half the battle.

We're not sure if Jack's song for the fizzy pop people will address the allegations that Coca-Cola's business has had a negative impact on communities in India and Columbia by redirecting their water into its factories, or the mysterious way unionists trying to organise at Coca Cola bottling plants have a nasty tendency to end up tortured, kidnapped or dead, but if he can think of a rhyme, we're sure he will.

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