Saturday, October 29, 2005

THEY CALL IT MARKET SEGMENTATION

It's a marketing move, sure, but it's probably a shrewd one: the British and Americans are getting different Franz Ferdinand singles.

In America, USA, the next single will be The Fallen, while British buyers will be given the chance to take Walk Away back to their chintz-decorated living rooms to enjoy while they have a cup of tea and plot their next football hooliganism trip.

Alex Kapranos explains: "In the States they're more up for a bit of rock 'n' roll."

Plus, of course, the import singles market is quite a lucrative business to be in, we hear.


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