The end of the Popworld

The last redoubt of pop on old-style television, Popworld, has been cast into the same darkness as both its spin-off magazines.

To be honest, ever since Simon Amstell jumped ship there's been dwindling point, but Channel 4 tells the MediaGuardian that it's keen to keep the Popworld "brand" alive, and that T4 would carry on sticking the odd music video out between reruns of Friends:

Channel 4, which has a minority stake in Popworld Ltd, said it was committed to the brand and would try and develop it elsewhere.

A spokesperson for Channel 4 said "Channel 4 has decided not to recommission Popworld, T4's flagship music show for the last six years.

"The show has performed very successfully over this period but we are keen to continue to use our T4 platform as a launch pad for new music formats that reflect our audience's tastes and the way in which they consume music."

We're not sure, since it's flopped in print and crashed on telly, quite what the Popworld "brand" might be worth now - perhaps HP are too far along the road developing Alex Zane shaped spaghettis to stop now, and so Popworld Pasta Shapes will soon grace the shelves. There is a Popworld website, but it's so far out of the loop nobody has bothered to tell it that the plug has been pulled.