Tuesday, April 10, 2007

Virgin pours out of Wii

In its admittedly impressive attempt to be largely ignored across an expanding range of platforms, Virgin is going to start streaming its radio channels over Wii and Playstation consoles:

The broadcaster said it was a way to appeal to younger audiences.

"People are treating the consoles as part of their home entertainment media centre, and now Virgin Radio will be part of that experience," said James Cridland, the company's director of digital media.

As if hiring Suggs off the Norwich Union adverts to lead a programme wasn't enough of a temptation to the 15-24 year age group already, eh?

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