The problem with the identification of the Pink Pound, and the corporate need to try and "target the gay market" is that you wind up with awkward situations like Adam Levine of Maroon Five doing interviews with The Advocate trying to get in touch with the band's gay audience:
"I mean, every male secretly wants to have sex with Brad Pitt, but that's a given."
"Men have a certain camaraderie with each other that's easygoing and kind of simple, when you think about it. Sometimes men and women clash mentally."
God, it's like that bit in A Very Peculiar Practice where Peter Davison's trying to cope with talking to a lesbian, isn't it?
Levine concludes by revealing that blokes don't queue up to have sex with him:
Because going up and saying "lets make out" is how every bloke who finds men attractive goes about things, isn't it? Apart, of course, from the ones who just fling you to the ground and start to hump you.
We would love to see the look on Levine's face if Brad Pitt did turn up with a ball gag, a cheeky wink and a pass from Angelina Jolie.