Tuesday, June 19, 2007

Have MTV thought this through?

Now, we're all for a spot of public health campaigning, and awareness raising is always a good thing, but MTV America's plans for HIV testing day sounds like an idea that has the potential to go terribly awry:

MTV News is seeking young couples willing to get an HIV test — on camera — for National HIV Testing Day. The couple will talk to MTV News about why they think getting tested for HIV is important, and then take our audience through the actual process of getting tested, showing how difficult or simple it is. Potential candidates should be in the New York Tri-State area and available before the afternoon of June 22.

Are they sure they want to run the risk of someone discovering they're HIV positive with five minutes to go before Pimp My Shoebag? Is that really the sort of life-changing event you want to risk in the name of light entertainment?


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