When is £31.21 not £31.21

When the Prince Millennium Dome dates were announced, much was made of the pricing by promoter AEG:

All tickets are to be priced at a great value of £31.21, with booking fees capped at £3.50, plus £2.50 postage and packing per order, and will include a copy of Prince’s brand new CD, the follow up to the critically acclaimed '3121'.

Great work, Prince. Only, how, then, is Ticketmaster offering tickets for £235?

By the addition of a VIP package, which offers drinks and a "buffet" before the gigs.

£204 worth of drinks and nibbles? That better be some bloody brilliant pineapple and cheese on sticks.