Alex James has signed up to present a programme on Classic FM, the radio network which is a bit like being put on hold during a phone call to a company which considers itself a bit blue chip.
James is going to present a programme which is an important addition to its schedules and not simply an invention designed to allow Classic FM to promote themselves off the back of. It's called 'When Classic Meets Pop':
If they hoped hiring Alex would give a breath of fresh air to the station and help break down the impression that classical music fans are a bunch of haughty snobs, they might be a little worried:
The question might equally be phrased "Why would I want to listen to the man who helped create Naughty Christmas (Goblin In The Office) detailing what music is and isn't acceptable to enjoy", of course.