Women's Wear Daily is reporting that Fergie is threatening legal action against the Sunday Times over the story that she was taking cash from fashion chain Candies in return for singing about them:
She is, however, taking money to endorse the brand in other ways, as the chain's parent company makes clear in its denial:
It's understandable that Fergie would want to defend herself against the suggestion that her creative process is being influenced by a corporate buy-in.
Mind you, the original press release announcing her tie-up with the company shows that the line between her musical career, and her business as a corporate shill, is more than a little blurred nevertheless:
Commenting on the partnership, Fergie stated, "Candie's is giving me creative input and they are allowing me to bring my touch to the campaign and I love that! The clothes are so wonderful and we are tying it all together, the commercial, the print ads and my video and I am really excited about it."
This is interesting - the idea that, simultaneously, the adverts are a "direct cut" from the video and that Candies allowed Fergie an input into the campaign. In other words, she was allowed a say in an advert that was part of her video.
Julie Gardner, Kohl's Executive Vice President and Chief Marketing Officer, said, "The new Candie's advertising campaign marks a first for a junior fashion brand. The campaign is innovative and authentic and leverages the music video, which makes the brand more relevant to our junior shoppers."
Candie's recently announced its exclusive fashion sponsorship with Fergie on her first solo tour. Fergie's Verizon VIP Tour has a 20-city schedule and tickets are exclusive to Candie's and Verizon Wireless through give-a-ways and Kohl's in-store events in select markets, as no tickets will be sold for this tour. The tour has received amazing reviews from critics and fans. At each concert there is a live Candie's fashion show.
So, part of her gigs is an advertorial for the chain's fashion as well - presumably, that support act would be there even if it hadn't been paid for.
We can understand that Fergie might not want people to think her artistic decisions are being directed by a sponsor. At least, not unsubtly.