P Diddy, it's safe bet, is unlikely to be called in to help the BBC with their quiz show problem. (Incidentally, what are they going to do about Smile this Sunday? It's all well and good "restoring the foundation", but at the cost of Nev's Pie-Jamas? Is that a price worth paying?)
Pro Hip-Hop raises it eyebrows at Diddy's claims of 10,000 entrants for his online video 'become my PA' contest:
Videos: 409 | Members: 590 | Discussions: 159
Which is reassuring - the thought that there were 10,000 people were so desperate to be Diddy's "24/7" slave might well have been more than hope could stand.