Finally, ITV have confirmed it. They did run the Challenge Anneka programme as an opportunity to swell ITV's coffers:
No money was donated from the advertising sales. The charity money was raised purely through CD sales.
Which is, of course, a miserable two quid from the cover price.
We're not even going to bother asking if ITV made more selling advertising slots on the programme than the charity did from selling the CDs. Instead, we'll just point you in the direction of the Association of Children's Hospices website where you can make a donation without having to buy a record with Duncan James on it.