It's all in the research

Victoria Newton has got exclusive pictures from Westlife's advert for the Post Office:

WESTLIFE have given a first-class performance in their debut telly commercial.

Debut commercial, is it, Newton? Presumably the 2006 Woolworths advert doesn't count, then?

Why are the Post Office using Westlife in their advert, though? They used to advertise with a series of crudely-animated ants with annoying voices, so I suppose the use of Westlife at least continues that theme. And if you're looking to get the public behind an ongoing series of closures for Post Offices, what better way to do it than to plant the suggestion that having a Post office in your village might lead to the appearance of Westlife in your neighbourhood?