Coming on November 8th, a new channel from MTV which is full of tatty programming rather than music shows.
We know, that actually sounds like MTV (or MTV1, as it calls it), but this is a different channel. It appears to be calling itself MTV ® - MTV Registered Trademark, in other words.
Or, rather, MTV Rated and Recommended. Although that would surely be MTV R and R?
Sfunny, we could have sworn that the "programmes" which made MTV famous were, um, programmes showing music videos. There's no indication who exactly provides the "recommendations", but...
After dark the channel will offer up a selection of stunt-based shows, in the shape of Jackass, Wildboyz and Viva La Bam.
Other rated and recommended programmes on MTV R will include Punk'd, The Real World and My Super Sweet 16.
... clearly not anyone who likes television.