Saturday, January 12, 2008

"RIAA reversing now... RIAA reversing now..."

Having tried a number of different approaches to stop pre-release albums leaking onto the internet - all of which have failed - the majors are now sending out review copies of records with voices mumbling 'this is a preview copy' over the music every minute or so.

Like when Simon Bates used to announced the imminent closure of 1053 and 1089. Or a truck going backwards.

Of course, this is a ridiculous idea - how are you meant to review music which keeps getting interrupted for a copyright message? And, naturally, it again pillories the journalists when anecdotal evidence suggests that sources of leaks come from elsewhere in the production and distirbution chain. Perhaps overdubbing 'this is the proper version' might help?


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