Oddly, none of the national papers picked up Cheryl Cole's remarks about the need for community centres when she helped launch the new KitKat. Luckily, the Newcastle Chronicle was there, too:
“Kids want to be involved in boxing but haven’t got a boxing school nearby, or they’re not privileged and can’t afford £10 a week for boxing or swimming or whatever it is. Every community should have a community centre where kids can do stuff.
“I have actually spoken to people about it, getting somewhere in Newcastle, so instead of hanging around on the streets kids will have somewhere to go.”
Brilliant. So, what are you going to do, Cheryl?
“At the moment I’m too busy with the tour.”
Well, never mind. It's the thought that counts.