Does It Offend You, Yeah? have revealed the name they've saddled themselves with is a quote from - saints preserve us - Ricky Gervias. Apparently:
We're not buying that it was the first thing they heard, mind. Bet they were constantly switching the TV on and off all evening, building up a shortlist of names: "news from where you are", "call the BBC Action Line", "Ten Minute Freeview" - before landing on the one they've wound up with.
They should, perhaps, have switched the set on one more time.