Last night was the induction ceremony for the Rock and Roll Hall of Fame, celebrating Cleveland's role rock history by, erm, holding it in New York.
Madonna 'shocks', does she? Or - and let's just take a wild guess here - did she conform to the worn stereotype by doing something supposedly outrageous but probably scripted?
After quoting from the Talmud, she called Timberlake — who'd said, "She became the biggest name on the planet the old-fashioned way: She earned it" — a "fucker." Moments later, she blurted out the word "motherfucker" for no discernable reason.
No discernable reason? How about 'in a desperate bid to make people notice the ceremony even existed'?
By the way, how exactly does Justin Timberlake induct Madonna into the Hall? He's not qualified to be a member himself - either chronologically or artistically - so how does he have the power to elevate someone to its portals?
The Iggy Pop came on, and sang some Madonna songs, and swore.
Billy Joel was on next - he also swore, which is mildly more surprising. But while all this cussing might make the giant-sized picture of Tipper Gore at the museum weep real tears, is it really that surprising?
Curiously, MTV chose not to mention Madonna's brief reference to taking drucks in her speech.