Saturday, March 15, 2008

Dutch TMF counts filesharers, shapes programming

Viacom's TMF channel in the Netherlands has started to blend filesharing trends into making playlist decisions, although original plans to build the figures into the weekly chart were dumped when the local RIAA client organisation started to protest:

Wouter Rutten, the spokesman for the Dutch IFPI said he doesn’t see the use of P2P data as problematic as long as they don’t explicitly use it for their music charts or advertise it in any other way.

So, it's alright for TMF to listen to the audience and choose what to play based on the peer-to-peer networks, but not to directly report what filesharers are sharing. It's almost as if the music industry aren't that worried about filesharing providing its only used as a background promotional tool - it's okay for it to exist on the strict understanding that nobody talks about it. Curious.

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