Wednesday, April 16, 2008

£17.50

Thirty five dollars. According to PaidContent, that's what Nokia is going to give Universal in return for every one of its customers having unlimited access to the Universal library.

The labels have been keen to shift to this sort of deal for ages - oh, the joy of money upfront - but when you look at that figure, you have to wonder if they've really thought 'all you can eat' through: selling everything for the sort of figure they could get for a couple of albums a few years back. Is that really going to sustain the major's investments in future acts, keep shareholders happy, pay subs to RIAA and their lawyers, and still put money in the management's pocketbooks?

Having spent the best part of a decade pouring cash into trying to stop people from stealing their product, they're now giving it away.