Darkness at 3AM: Do they know who they are?

We're bemused. Very bemused. Not only has the cash-strapped Daily Mirror sent someone from 3AM over to what they keep calling "NEW YORK'S TOP CELEB FASHION GALA", and yet the best they can do is a story about Geri Halliwell's nipples.

Even more bemusing, each story is headlined like this:

VIP AT NEW YORK'S TOP CELEB FASHION GALA

But isn't VIP the Sunday People's gossip column? Have the 3AM Girls got confused about which paper they're writing for at the moment?