Humped that record labels and online wholesalers get to keep most of the money that changes electronic hands when people buy music online, Kid Rock wants you to take his stuff for free:
"So the internet was an opportunity for everyone to be treated fairly, for the consumer to get a fair price, for the artist to be paid fairly, for the record companies to make some money."
But they stuck to the "old system", he continued.
"I will be on iTunes eventually because I can't avoid it, but I like to always stick to my guns and prove a point and do something original and because I believe in it."
The trouble is, Rock manages to destroy the nub of his own argument, by announcing he was rich. If the labels are distributors are replicating the system which kept Redding and Berry poor, how would Rock get rich?
"And I go: 'Wait a second, you've been stealing from the artists for years. Now you want me to stand up for you?'
"I was telling kids - download it illegally, I don't care. I want you to hear my music so I can play live."
The BBC website attempts to bracket Rock with the Beatles and AC-DC in holding out from iTunes, but isn't that over-stating his position in the cultural pecking order a little? To be honest, we're surprised that Kid Rock actually gets to makes records you can buy anywhere, not that they're not available online.