Tuesday, June 10, 2008

Universal attempt product placement

More signs of big labels trying to seem hip but missing: Universal are playing host to a drama being shot for Bebo, The Secret World of Sam King. The London offices of the label and some of its artists will be used to add veracity to the tale, featuring a bloke running a secret record label from within his day job with a 'proper' record label.

How does Universal think this is going to reflect well on them? Either King is going to be a success, a genius whose skills are being overlooked - which means Universal haven't got a clue what they're doing - or else he doesn't know what he's doing, which means Universal is employee bunglers. Did they think this one through, either?


1 comment:

hardgoldenarms said...

Ugh, this is the cringeworthy "Juno phenomenon" - "corporate hip"- Indie anything is becoming a darling novelty to the masses, who never cared before, and still don't know fuck about anything. Great subject to post on either way.

I love your blog, and was wondering if you knew anything about these guys: www.myspace.com/thehumblefishermen

I saw them recently in Philly. They were drunker than hell but making really interesting music. Making quite a buzz out there, but elusive as hell with press.

The main thing, though, is these are the guys who supposedly Howie Day had to get a restraining order on because they were harassing, prank calling, and heckling him like non-stop as a joke.

So, basically, I'm in.

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