One of the side-effects of the Virgin radio sale to the Times of India is a probable name change.
Part of the write-down in price comes because the station can only use the Virgin brand for three months:
So, they've bought a medium wave radio station without a name. Not, perhaps, the greatest of deals.
This means that most of the £15million quid the new owners are spending on the station isn't going to be "improving" it, but merely trying to push a new name.