Bloc-headed?

So, that big countdown on the Bloc Party website was leading up to... the announcement of an appearance on tonight's Zane Lowe show.

The NME reports that people are upset:

Fans have e-mailed NME.COM to voice their displeasure at the stunt. It was speculated that Bloc Party may give away new music when the countdown reached zero.

And where might they have got this idea? Stories like NME.com's "Bloc Party to release new music tomorrow?", by any chance?