It's a harsh world. As if knifings, territorial wars, Piers Morgan and disease aren't bad enough, Snow Patrol are now having the name of their new album revealed against their wills. Lost In The Showbiz publishes a letter from their PR team - or, rather, a statement from Gary:
Well, in this world of instant coffee, news, messaging and everything else
is was bound to happen. In an interview with the Belfast Telegraph we let slip the working title of the album then said not to print it until we had finalised it with each other (and put it on this very site). Those words were not heeded and they printed it anyway.
We’re sorry you didn’t hear it from us first but the album is indeed called 'a hundred million suns’. We will endeavour to make you guys the first to hear about everything else. It’s becoming increasingly hard but we’ll do our best.
Lots of apologetic love to you all. Gary.x"
Oh, my. How heartbreaking to think that the news of what the new Snow Patrol album will be called should slip out, rather than being subject to a proper announcement. We're given to understand that the band had planned to reveal the title in a remake of that time Thatcher flogged off BP and they had the abseilers uncover a massive board with the share price on. Clearly, Gary wanted to be able to see the slightly underwhelmed reaction when the world - as a whole - gathered to discover the name of the follow-up to whatever the last one was called.
And all because, erm, they told a journalist. Who probably wrote it down in a book. You just can't trust 'em, can you?