Gordon in the morning: Rod Stewart puts cocks in McFlys' faces

The lead story on Bizarre this morning is rich man buys expensive car, which has left Gordon time to work on a story about Rod Stewart defacing McFly's passport by drawing cocks on them.

Somewhat oddly, Gordon opens the piece with this:

I ALWAYS thought ROD STEWART was a lord — but he has cracked me up with some childish tomfoolery.

Let's not worry that Gordo probably meant to use "child-like", which would be carefree and humorous, rather than "childish", which is a disapproving word and clashes with the claims that he's been cracked-up, and look instead at the revelation that Smart thinks that Stewart is a lord. What does that mean? Why does he mention it?

Purely to allow the headline to be:

Rude Rod is lewd of the McFlies

But even when Gordon has taken the time to write a paragraph just to allow the lord/lewd not-quite-pun, it still doesn't work - unless Smart believes that drawing a cock on Danny McFly's passport was meant to be sexual? And why would that then make Rod of rather than at McFly?