The Daily Mail, it's only fair to point out, doesn't have a weekly technology supplement so perhaps it's unsurprising that its coverage of 7Digital's signing up of the last of the majors to its DRM-free service leaves it overstating and a little confused:
The new upgraded service from the web music giant 7digital.com is the biggest challenge ever faced by Apple and its iTunes store.
But as the Mail eventually admits, 7digital has been selling stuff from the other majors DRM free for a while, so it's actually an old challenge to Apple getting a little sharper, rather than a new challenge. And even if it is seen as a new challenge, 7digital selling a few tracks in the UK surely is less of a challenge than the Amazon mp3 store?
Still, let's allow the Mail its excitement. Although it's not excitement which accounts for this:
Let's leave aside the official download sites which sold music sans locks - eMusic, for example - and the DRM free tracks which Apple has been selling from some sources, and just look at the second half of that sentence? Only played on a single device? Then how are you able to play the same tune on your Mac or PC and your iPod? And a second iPod? Or another Mac?
And can't be copied? But what is burning the tracks to CD if it's not copying?
I'm no fan of DRM and love the 7digital propostion. But the worry here is that the Mail clearly doesn't know what it's talking about. Fair enough, these are details in a story about music files. But if you can't trust the paper's description of what DRM does, what does that say when it reports on stories where the science is even more complicated - say, when it's talking about the causes of autism, for example?