You'd have thought that with Jack White having happily taken the Coca-Cola shilling in the past, he'd be used to the way the company works. Apparently not so. he's annoyed that Coke have used his James Bond theme in a Coke Zero advert:
"We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety."
It's hard to feel any sympathy for White at this high-handed behaviour by the good people at the fizzy drink company - when he recorded his jingle for Coke back in 2006, he didn't seem that bothered about, say, the treatment of Columbian trades unionists who would sometimes turn up dead after taking on Coca-Cola. If I remember correctly, White's Coke jingle was called What Goes Around Comes Around. More apt than perhaps he realised at the time.