For reasons that can only be self-destructive, the NME is pushing ahead with its Cool List. Seven years they've been doing this now, and still not learning from their mistakes - which Stereogum helpfully point out: the NME is useless as separating 'cool' from 'notorious':
Before talking about NME's seventh annual cool list, it's kind of cool to look quickly at the 2007 Top 10 to see who's still ... cool. Lethal Bizzle? Barely. Amy Winehouse? Lucky to be alive. Ditto Keith Richards. Beth Ditto? No. Last year one, two, and three went, respectively, to Gallows' Frank Carter, Klaxons' Jamie Reynolds and CSS's Lovefoxx. This year they're all far from the top 10 and the coolest three folks didn't make the list at all 12 months ago.
Apparently, Liam Gallagher is cool again - number nine - while Noel isn't. Has nobody at the NME seen Liam's promo pictures, with his hair and attempts at soulful eyes making him look like Playmobil have licensed Snoopy? Alice Glass from Crystal Castles is at number one - because this is the one time a year when NME pretends it likes Gurls - and Jay-Z is at number two. He wasn't in the list last year; we're awaiting delivery of a full explanation as to why Jay-Z in the last twelve months was cool whereas Jay-Z between October 2006 and October 2007 wasn't even fiftieth coolest.
The only thing the cool list proves, year-in, year-out, is that the NME approaches music like a confused thirty-nine year old, trying to draw up some sort of list that will try and give it some sort of purchase on making sense of it all. Johnny Marr is slightly less cool than Dave from TV On The Radio, who in turn is slightly less cool than Lil Wayne. At least the Sunday Times Rich List shows the made-up numbers it uses in drawing up its equally pointless annual chart.